A.I.R.S. Team


Marc Ian Barasch, A.I.R.S. Project Coordinator (USA) is founder/director of GreenWorld Campaign (2006) and CEO of GreenWorld Ventures (2015). Marc has created environmental TV specials (CNN et. al.) seen by billions worldwide; edited national magazines; written international bestsellers, and convened key conferences. (Forbes)

Daniel Swid, A.I.R.S. (USA) Chief Technology Officer, is a product designer, engineer, and collaboration expert. He was a technology lead for a “mangrove coin,” and a cedar tree token (UNDP Alt Finance Lab); a data sovereignty and fishery management program (NOAA, California Dept. of Fish and Wildlife); and a blockchain-based carbon and biodiversity registry (Regen Network). He founded the prototyping practice at VMware.

Caroline Dama, A.I.R.S. (Kenya) Coordinator, has supervised planting of nearly 4 million trees at 90 locations, and led GWC’s Red Cross partnership, ensuring famine-stricken areas grow food trees and prevent soil erosion She has built tree and vegetable nurseries in 65 primary schools, and created eco-education programs for children and farmers. She has run complementary currency programs (Eco-Pesa) and “natural solutions”-based community enterprises. She is from the minority Kauma tribe.

Prof. Ari Juels, Chief Consultant, A.I.R.S., is Chief Scientist at Chainlink Labs, which has adopted his “Town Crier” oracle technology, He was formerly Chief Scientist of RSA Security, now a Dell subsidiary. Ari is the Weill Family Foundation Professor at Cornell Tech, and a computer science faculty member at Cornell University. He is Co-Director of the Initiative for Cryptocurrencies and Contracts (IC3).

Alison Malisa, MPH, AIRS (USA/Kenya), has 20 years of experience in multicultural sustainable development and behavioral economics. Her regenerative design approach optimizees outcomes in economics, public health, education, and agriculture. She has multilingual competence in Spanish, Swahili, and French, and an MSc in Public Health.



GreenWorld Ventures has been awarded a Chainlink Community Grant as seed funding for A.I.R.S. project development As a wider variety of data is fed into blockchain networks, from weather indexes to IoT sensor readings, users worldwide are continuing to discover the power of blockchain applications for use cases far beyond money and finance. In the sustainability sector, hybrid smart contracts—smart contracts that leverage blockchain infrastructure and off-chain data and computing resources—are emerging as an innovative solution for enabling global communities to more easily come together to incentivize green practices and directly verify their impact.

Hybrid smart contracts are software programs (if x event happens, then trigger y action) that run on blockchain networks and securely connect to non-blockchain data and systems. They leverage the decentralized computation framework and ledger of blockchains to execute predefined logic and record transactions in a tamper-proof manner, while using external data and computation to verify real-world events and trigger payments and penalties. By combining the two, hybrid smart contracts can be used to improve sustainable practices that involve many different stakeholders, such as incentivizing sustainable consumption through data-driven reward systems and increasing accountability through open-verification of emissions levels. The result is users having far greater insight into the causes they support and participants having more reliable reward systems for positive outcomes, ultimately making both sides more likely to contribute towards rapid scaleable global regeneration.

States Marc Barasch, CEO of GreenWorld Ventures and founder of Green World Campaign (GWC): “By using blockchain technology and Chainlink oracles, we can distribute rewards to good stewards in a more efficient manner that is easily verifiable by all stakeholders, which only further incentivizes people to participate knowing their labor and capital generates verifiable results. GWC also has long-established networks and the media reach to offer this to organizations, companies, and the public at this inflection point of crisis and opportunity, enabling global citizens to help ‘ReGreen the World’ at the dawn of the U.N. Decade on Ecosystem Restoration.”

GreenWorld Ventures has received a grant for AIRS development from the Celo Foundation, which focuses on education, technical research, environmental health, community engagement, and ecosystem outreach—activities that support and encourage an inclusive financial system that creates the conditions for prosperity for everyone. Celo aims to create a new platform to connect people globally and bring financial stability to those who need it most. Its goal is to solve real-world problems such as lack of access to sound currency, or friction for cash-transfer programs aimed to alleviate poverty.

Celo founder Sep Kamvar, former director of the Social Computer Group at the MIT Media Lab, shares GreenWorld’s interest in natural capital-backed currencies–what many are calling ReFi (Regenerative Finance). He writes: “Celo has developed proof-of-stake tokenized carbon credits that enable composable ecological assets. The traditional financial-economic solution is responsible, in large part, for our current ecological crisis. In our economic system, economic health is defined in terms of production and consumption, dismissing the costs of pollution and natural resource consumption as externalities, depleting our finite natural resources as a consequence, with disastrous effect.

“How can we devise a money system that internalizes the costs of natural capital destruction (and internalizes the benefits of natural capital preservation and restoration)? How can we devise a money system wherein economic growth leads naturally to ecological regeneration? How can we devise cryptocurrencies such that their widespread adoption would reverse our current ecological crisis? If, as a society, we were to denominate our economic activity in natural capital backed currencies, any economic growth – any increase in money in circulation, would lead to a growth in preserved natural resources. It is possible to tokenize real assets, including forests, farmland, and watersheds. Moreover, sensors and satellite imagery can be used in conjunction with smart contracts to ascertain (and create incentives for) preservation and reforestation of forests, increasing the carbon sequestration properties of farmland through regenerative agriculture, and remediation of pollutants in watersheds. As natural capital tokens come into existence, a community is empowered, through governance, to choose to allocate a certain target allocation of natural capital tokens to a common reserve.

“Allocating a portion of the reserve to carbon has the effect of the reserve acting as a carbon sink. While this is powerful, I don’t see carbon credits in the reserve as the long-term solution, because there are two asset classes (that don’t exist yet) that are even more powerful – forest tokens and regenerative agriculture tokens. From a mission perspective, holding these tokens in the reserve has beneficial effects beyond just carbon sequestration – for biodiversity and soil health, as examples. Over time, protocols that measure and report the ecological value of tokenized natural capital (such as number of trees, water retention properties of the soil, biodiversity, etc) using sensors and satellite imagery, will be useful for smart contracts that trigger on enhancing the ecological value of the land.”